It’s a Great time to pitch this Casino
Steve’s breakdown: Frankly, it’s a great time to pitch any casino because all their creative has to be updated to include SAFTY. But Mohegan Sun should be on the top of that list because it has a new CMO!
Kim Noto is that CMO and she’s been with the casino since graduating; 13 years & 4 months to be exact.
BTW: The featured TV ad was posted Memorial Day Weekend and it really needs to be updated!
UNCASVILLE, CT: Mohegan Sun is pleased to announce the promotion of Kim Noto to Vice President of Marketing and Chief Marketing Officer. In her new role, Kim will take the lead on all marketing efforts, including overseeing Mohegan Sun’s Player’s Club, VIP Services, Hotel Sales & Marketing, Hotel Yielding, Database Marketing, Sponsorship, Bus Marketing and Special Events.
“Kim is a great example of how hard work, dedication and a personal commitment to development can lead to success at our company,” said Jeff Hamilton, President & General Manager at Mohegan Sun. “As our business strategy adjusts for a post-COVID world, we are looking forward to her perspective and strategic decisions.”
Noto has been with Mohegan Sun since 2007, developing a wealth of knowledge and experience through roles that include serving as the Marketing Analyst, Senior Marketing Analyst, Marketing Analysis Manager, Director of Campaign Management & Analytics and VP of Customer Relationship Management. She has a Bachelor of Science in business administration with a concentration in marketing from Bryant University and an MBA in business analytics from the University of Hartford. Kim currently lives in Pawcatuck, CT with her family.