J.G. Wentworth brings in Capital One marketing head
Steve’s breakdown: The present campaign is pretty funny but who is it really convincing. The new CMO, John Owens, comes from Capital One so he’ll have no problem spending the $28 million J.G. does now. The budget will probably go up . . .
RADNOR, PA: The J.G. Wentworth Company® (“J.G. Wentworth” or the “Company”) (NYSE: JGW), a diversified consumer financial services company, today announced the appointment of John Owens as its new Chief Marketing Officer.
John most recently served as Managing Vice President, Head of Marketing for Capital One Bank in Wilmington, DE. Prior to that, John served as Head of Marketing for ING Direct during a period of time where the company was recognized as Marketer of the Year and where he also gained specific experience in support of their mortgage origination business.
“John brings to J.G. Wentworth crucial experience and leadership in building and managing digital marketing campaigns,” said Stewart Stockdale, Chief Executive Officer of J.G. Wentworth. “His proven track record of supporting highly successful, financial services direct-to-consumer organizations will help bolster our brand, expand our reach and improve marketing response rates.”
John will oversee the development and execution of marketing strategies and campaigns to support J.G. Wentworth’s diversified consumer product offerings including structured settlements payment purchasing, mortgage lending and refinancing, personal lending, and prepaid cards.
“I am thrilled to join J.G. Wentworth at a time when it is undergoing an exciting transformation,” said Owens. “The J.G. Wentworth brand resonates deeply with consumers, and the deployment of innovative marketing strategies will be critical to sustaining long-term growth. I look forward to helping the Company devise new ways to connect with consumers and secure broader awareness of its expanded product line.”
Prior to his work in the financial services industry, John held product manager roles with multiple major consumer product companies, including Vlasic Foods, Mattel and Johnson & Johnson.
John holds a Bachelor’s Degree in Economics from the Wharton School of the University of Pennsylvania and an MBA with majors in Marketing, Finance and Statistics from the Kellogg Graduate School of Management at Northwestern University.