Jack Link’s Protein Snacks’ 1st CMO

Steve’s breakdown: We all love the “Messin’ with Sasquatch” campaign but it seems this CMO’s task is about expanding globally. Do you have that case study?

MINONG, WI: Today Jack Link’s Protein Snacks is excited to announce the hire of Tom “TD” Dixon as the company’s first chief marketing officer. The family-run company continues to lead and grow the meat snack category through innovation and a commitment to high-quality, great-tasting products.

As the global CMO, TD will oversee strategic planning for all marketing and innovation functions across the Jack Link’s family of brands.

“Great innovation is rooted in fearlessness and no one else in the category has demonstrated that mentality and passion like Jack Link’s,” TD said. “I am thrilled to be joining the Jack Link’s family and the opportunity to build on its existing category leadership and amazing portfolio of protein snacks.”

The chief marketing officer position is a new addition to Jack Link’s and an indicator of the company’s continued growth and dedication to expand the protein snacks category.

“We’ve been passionate about making the best-tasting meat snacks for 30 years,” said Troy Link, president and CEO of Jack Link’s. “TD has the right type of experience, leadership and attitude to help us fuel our legacy of innovation and global mission to offer high-quality protein snacks for every kind of consumer.”

TD comes to Jack Link’s with more than 19 years of global marketing experience. Most recently, TD served as chief marketing officer at Welch’s and previously held roles at Kimberly Clark and the Schwan Food Company.

“Joining Jack Link’s is both a professional and personal milestone for me,” TD said. “As a family-run business, Jack Link’s has a commitment to fostering strong communities that speaks to my values. The focus on growth and a great community presence is very exciting for my family and me, and an opportunity to return to our beloved Midwest roots.”

About Jack Link’s® Protein Snacks
Jack Link’s Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wisconsin, the family-owned company currently operates 11 manufacturing and distribution facilities in four countries and has sales in more than 40 countries. Jack Link’s Protein Snacks portfolio of brands include Jack Link’s, Lorissa’s Kitchen, MATADOR, SQUATCH Snack Sticks, World Kitchens Jerky, Grass Run Farms Meat Snacks, BiFi and Peperami.


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