Jo-Ann Fabric CMO extends responsibilities
Steve’s breakdown: Jo-Ann has over 790 stores in 49 states and don’t currently have a traditional agency working on the brand.
HUDSON, OH: Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, today announced the appointment of Riddianne Kline to SVP, Chief Marketing and Merchandising Officer.
In addition to retaining her current responsibilities overseeing both marketing and advertising for Jo-Ann, Kline will assume responsibility for the merchandising, product development and inventory management groups.
“Riddi’s knowledge of the fabric and craft industry, proven leadership skills, and customer-centric approach make her the perfect fit for this role,” said Travis Smith, chief executive officer and president of Jo-Ann Stores. “Her contributions to both Jo-Ann and the industry provide a great foundation as she drives the organization to the next level.”
Since joining Jo-Ann in 2002, Kline’s accomplishments include revamping the company’s advertising program, overseeing the internal integration of the Joann.com business, leading digital and mobile initiatives, and developing a formalized consumer insights and research function within the marketing department. Kline most recently served as senior vice president and chief marketing officer.
Kline currently serves on the Board of Directors for the Craft and Hobby Association, and is a graduate of The University of Texas at Austin where she earned a bachelor’s degree in journalism. She and her husband, Andy, have two children.
About Jo-Ann Stores, Inc.
Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 790 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit Joann.com. To make creative connections, visit Joann.com/community.
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