Job site company is turning up the heat on digital marketing
Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster.
NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it has hired Michelle Marian as its new Chief Marketing Officer. Based in Denver, Ms. Marian will lead DHI’s global marketing organization, with responsibility for the Company’s digital marketing strategy, demand generation and branding for its three services: Dice, eFinancialCareers and ClearanceJobs. Ms. Marian will focus on marketing efforts to grow customer acquisition, and to increase digital channel performance including SEO, email, affiliate and e-commerce. Ms. Marian will join DHI’s executive team and report directly to CEO Art Zeile.
“Michelle is the ideal addition to our team. Her diverse experience across multiple industries, proven ability to adapt to evolving digital marketing strategies and history of executing marketing techniques which drive significant customer acquisition will serve the DHI brands well,” said Art Zeile, Chief Executive Officer of DHI Group, Inc. “Michelle’s data-driven approach and demonstrated track record improving performance-based marketing verticals will complement the innovative products we are developing as we usher in the next phase of DHI’s evolution.”
Ms. Marian most recently managed Global Digital Marketing at Crocs, where she was responsible for driving new customer growth and a data-driven customer centric approach to e-commerce. Previously, Ms. Marian served in executive marketing leadership roles at Shopathome.com, Webroot, and Safeway, where she led digital marketing initiatives focused on customer acquisition and engagement, and building e-commerce revenue growth.
“I’m excited to bring my extensive digital marketing experience and diverse background working with B2B and consumer services to DHI, where we will collectively build onto the momentum of the business and build a customer-first approach,” said Ms. Marian.