Jones Group slips on new CMO
Steve’s breakdown: This is how big a deal this is from a new business perspective. The Company’s internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L), Judith Jack, Albert Nipon, Pappagallo and Rafe (L).
NEW YORK, NY: The Jones Group Inc. announced that it has appointed Greg Clark to the position of Chief Marketing Officer, effective immediately. Mr. Clark will report to Stefani Greenfield, Chief Creative Officer, and will oversee global marketing and brand identity for the Company’s portfolio of fashion brands.
“We are excited to welcome Greg and his unique set of skills and expertise to The Jones Group to implement our vision of marketing as we continue the expansion of our fashion brands,” said Stefani Greenfield, Chief Creative Officer of The Jones Group. “Greg’s leadership will be instrumental in driving innovative marketing and branding campaigns that reinforce the Company’s strategy to further connect our brands to consumers.”
Richard Dickson, President and Chief Executive Officer of Branded Businesses at The Jones Group, said, “Greg’s vast marketing and creative experience across a diverse group of brands adds tremendous value in the context of our corporate mission. I am thrilled to have him become an integral member of the team.”
In his role as Chief Marketing Officer, Mr. Clark will spearhead global creative marketing and communications, including digital media strategy, brand development and creative.
“The Jones Group has a rich portfolio of fashion brands that each possess their own unique heritage and relevance,” said Mr. Clark. “I look forward to working with the talented team at The Jones Group in advancing their global marketing and brand building programs.”
Mr. Clark is a proven marketing executive with more than 30 years of experience in executing global strategy across retail brands in fashion and packaged goods. He most recently served as the Senior Vice President of Creative Marketing for JCPenney. Prior to joining JCPenney, Mr. Clark held executive creative and marketing positions at various retailers including Toys ‘R’Us, Marshall Fields, and Lane Bryant.
About The Jones Group Inc.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores, through concessions at upscale department stores and through its e-commerce sites.
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