KB Home Names VP of Marketing
Hey – I’m a big fan of “cross training” marketing folks. That’s what most advertising professionals are and why they can tackle almost any project. But from drinks to dwellings is a bit of a leap. Needless to say, this guy will probably welcome any big ticket item advise you can provide.
LOS ANGELES, CA: KB Home, one of the nation’s premier homebuilders, today announced that Tom Silk has been named senior vice president of marketing and communications. In this position, Silk, 43, will be responsible for KB Home’s marketing, advertising, communications, and social media outreach across its U.S. homebuilding operations.
“We are pleased that Tom has joined KB Home as a member of our executive team,” said Jeffrey Mezger, president and chief executive officer of KB Home. “I believe having someone of Tom’s caliber and expertise in this important role will help us to connect with consumers on a new level, further strengthen the #1 brand in homebuilding, and solidify our reputation for innovation and leadership in the industry.”
Silk brings a wealth of marketing and business acumen to KB Home. He was most recently vice president of marketing for hydration brands at PepsiCo Beverages Americas. There he led brand strategy, innovation and execution for PepsiCo’s hydration portfolio, including the Aquafina, Propel, SoBe, Tropicana and Oceanspray juice drink brands. His accomplishments include leading the turnaround of the SoBe franchise, which under his leadership become the fastest growing brand in the company in 2009 and 2010. Previously, Silk led global marketing efforts for the highly successful Guitar Hero and Call of Duty franchises at Activision-Blizzard. He also served as a brand marketer at The Clorox Company, and began his career as an officer in the U.S. Navy.
Silk earned a B.A. degree in U.S. History from the University of Pennsylvania, graduating Summa Cum Laude and Phi Beta Kappa. He also holds an M.B.A. in marketing from The Wharton School at the University of Pennsylvania, where he graduated with distinction and was designated a Palmer Scholar.
About KB Home
KB Home (NYSE: KBH), one of the nation’s premier homebuilders, has delivered over half a million quality homes for families since its founding in 1957. The Los Angeles-based company is distinguished by its Built to Order™ homebuilding approach that puts a custom home experience within reach of its customers at an affordable price.
KB Home has been named the #1 Green Homebuilder in a study by Calvert Investments and the #1 Homebuilder on FORTUNE magazine’s 2011 World’s Most Admired Companies list. The Company trades under the ticker symbol “KBH” and was the first homebuilder listed on the New York Stock Exchange. For more information about any of KB Home’s new home communities, call 888-KB-HOMES or visit www.kbhome.com.