King.com anoints leader for Global Marketing
Steve’s breakdown: There are a thousand ways to market a global gaming brand. It’s enough to give the best of us attention deficit disorder. If you can help these folks sort this out, give’em a call and pitch.
LONDON, UK and LOS ANGELES: CA Leading cross-platform social games company, King.com, today announced that it is adding ex-Microsoft and Virgin Group marketing executive, Alex Dale, to its senior team. In his new role as King.com’s chief marketing officer (CMO), Dale will help drive the company’s global marketing and expansion initiatives surrounding its successful cross-platform games.
Dale joins King.com from Microsoft where he was general manager of their consumer and online services group in Central and Eastern Europe. At Microsoft, he also led the consumer marketing efforts for Bing, Internet Explorer, Windows Phone, Windows PC, MSN and Hotmail in Western Europe. Prior to Microsoft, Dale was the founder and managing director of broadband ISP and portal, virgin.net. Part of the Virgin Group of companies, the virgin.net service was sold to NTL Cable in 2004.
“King.com has experienced tremendous growth in monthly gameplays and overall users since we launched our cross-platform games initiatives – providing our games to users online, on Facebook and via mobile devices. We have made several strategic hires recently in an effort continue this growth and even take it one step further, becoming a clear leader in the space,” said Riccardo Zacconi, co-founder and CEO, King.com. “We are confident that Alex will be instrumental in helping us further grow our global user- and partnership-base and are thrilled to have him on board.”
King.com is a worldwide leader in cross-platform casual games with over 30 million unique visitors and more than 900 million games played per month globally. King.com offers more than 200 exclusive games in 14 languages through its premier destination, King.com (www.king.com), on mobile devices and on Facebook, where it is the sixth largest Facebook games developer. The company is the exclusive provider of online games for leading global portals, websites and media companies. King.com has offices in London, Hamburg, Stockholm, Milan and Los Angeles. For more information, please visit www.king.com.