Labor software company lands CMO

31eb68ca-b101-11e2-9e3a-5e9fd35efc18Steve’s breakdown: The new CMO came from Nielsen where she led global brand strategy, digital and social, creative, industry relations and global positioning.

HUNTINGTON, NY: Work Market, the leading provider of on-demand labor software to the enterprise, today announced that is has expanded its leadership team by welcoming renowned marketing executive Marcella (Marcy) Shinder as chief marketing officer (CMO). Drawing on a track record of success in leading transformational business outcomes through customer-focused strategies, Shinder’s experience will be crucial in driving Work Market’s continued expansion and growing its position as a leader in on-demand workforce management.

Shinder joins Work Market following her tenure as CMO of Nielsen (NLSN), where she led the company’s worldwide marketing function including global brand strategy, digital and social, creative, industry relations, global positioning and sales force enablement, product marketing and events. Prior to Nielsen, Shinder spent 18 years with American Express, holding multiple executive positions including vice president/head of the OPEN Brand and vice president /general manager, Product Management. There she received numerous awards and recognition for her marketing expertise and results including for her work championing small business owners and women entrepreneurs.

“As Work Market continues to revolutionize how business is done, it is critical that we ensure employers know about our unique ability to connect them with the talent they need to compete and succeed in a changing world,” said Stephen DeWitt, CEO of Work Market. “Marcy is a true marketing trailblazer, who knows how to create effective strategies that resonate with an audience, position products for greatest impact and translate ideas into actions and positive outcomes. I am pleased to welcome her to the team, as her background and experience will help take Work Market to the next level.”

“We are at a unique moment in time where the needs for flexible on-demand staffing by large companies is intersecting with the entrepreneurial-minded employees’ desire for more control over how they work. Work Market is the leader in addressing these needs through its unique on-demand labor software specifically designed for the enterprise,” said Shinder. “I’m thrilled to be joining such a forward looking company at such a transformational time for business, and looking forward to helping our clients achieve success as the nature of work continues to evolve.”

About Work Market

Work Market is the leading provider of on-demand labor software for the enterprise. Recognized as one of America’s Most Promising Companies by Forbes, Work Market is helping some of today’s biggest brands modernize their approach to talent management. To learn more, visit www.workmarket.com.

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