Launching 1st MasterCard for international students

Steve’s breakdown: Not only did they launch this year, they just landed their 1st CMO.

As you can imagine, the marketing for this product is global and huge. Get in on the ground floor.

PALO ALTO, CA: SelfScore, a fintech company offering the first MasterCard for international students, today announced Vinni Bala as its new Chief Marketing Officer. Based in SelfScore’s Palo Alto office, Bala will lead the company’s marketing strategy, programs, branding and overall positioning.

Vinni Bala joins SelfScore with nearly 20 years of experience in advertising, consumer marketing and banking, most recently at Wells Fargo Bank where he served as the Head of College and Secured Credit Card business. After setting record-breaking growth during Bala’s tenure at Wells Fargo, the College and Secured Credit Card business continues to play a major role in providing credit for customers seeking to build a credit history. Bala also led direct marketing strategy for Wells Fargo’s Student Lending Division and led marketing programs to grow Citigroup’s Citi Cards Cash and Rewards segment. Bala holds a bachelor’s degree from Creighton University and an MBA from Fordham University.

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