Leading accounting firm announces strategic addition of marketing talent
Steve’s breakdown: The firm is Marks Paneth with more than 600 people and over 80 partners and principals. The new CMO is Diane Paoletta and she can be reached at (212) 503-8919 & email@example.com.
NEW YORK, NY: Leading accounting, tax and advisory firm, Marks Paneth LLP, is pleased to announce that Diane Paoletta, CPA, MBA, has joined the firm as Chief Marketing Officer, effective September 19, 2016.
Ms. Paoletta will be responsible for the firm’s marketing and business development activities, including the identification of market development opportunities, implementation of marketing plans in alignment with strategic objectives, and stewardship of the Marks Paneth brand.
“The past twelve months amounted to a great year for Marks Paneth—from the firm’s expansion into the dynamic Philadelphia marketplace, to the acquisition of two exceptional firms,” said Harry Moehringer, Marks Paneth’s Managing Partner. “As we continue on our journey of strategic growth, our marketing pursuits have become equally ambitious—I am confident that Diane’s vision, background and leadership will play a significant role in driving our business forward.”
Commenting on her appointment, Ms. Paoletta said, “I am thrilled to join Marks Paneth during this exciting time of organizational growth and prosperity. I look forward to lending my expertise to help maintain the firm’s positive forward momentum.”
Ms. Paoletta earned her Bachelor of Science in Accounting from the State University of New York at Albany, and her Master of Business Administration from the University of Massachusetts. She is a Certified Public Accountant (CPA) in New York, and an active member of the American Institute of Certified Public Accountants (AICPA) and the Association for Accounting Marketing (AAM).
About Marks Paneth LLP
Marks Paneth LLP is an accounting firm with more than 600 people, including over 80 partners and principals. The firm provides public and private businesses with a full range of auditing, accounting, tax, consulting, trade remediation and valuation services as well as litigation and financial advisory services to domestic and international clients. The firm also specializes in providing tax advisory and consulting for high-net-worth individuals and their families, as well as a wide range of services for international, real estate, hospitality, media, entertainment, nonprofit and government services clients. The firm has a strong track record supporting emerging growth companies, entrepreneurs, business owners and investors as they navigate the business life cycle. The firm’s subsidiary, Tailored Technologies, LLC, provides information technology consulting services.
In addition, Marks Paneth’s membership in Morison KSi Ltd., a leading international association for independent business advisers, financial consulting and accounting firms, facilitates service delivery to clients throughout the United States and around the world. Marks Paneth, whose origins date back to 1907, is the 34th largest accounting firm in the nation and the 8th largest in the mid-Atlantic region. In addition, readers of the New York Law Journal rank Marks Paneth as one of the area’s top three forensic accounting firms for the sixth year in a row.
Marks Paneth is headquartered in New York City, with additional offices in New York, New Jersey, Pennsylvania and Washington, DC. For more information, please visit markspaneth.com.