Learning Care Group enlists new CMO

Learning Care Group enlists new CMO

Steve’s breakdown: The new CMO is in charge of marketing for 900 schools within these 5 brands: Childtime, Children’s Courtyard, Montessori Unlimited, La Petite Academy and Tutor Time.

NOVI, MI: Learning Care Group, Inc. announces that John Lichtenberg will join the organization as Chief Marketing Officer (CMO) effective today.  Learning Care Group provides early education and care at more than 900 schools under its umbrella of brands: Childtime, Children’s Courtyard, Montessori Unlimited, La Petite Academy and Tutor Time.

As CMO, Lichtenberg will be responsible for leading Learning Care Group’s efforts to effectively connect with customers to drive new enrollments and further strengthen customer loyalty.

“With five brands in the Learning Care Group portfolio, parents have a wonderful opportunity to select the educational approach and environment that best fits their child’s needs,” said Lichtenberg.  “I look forward to leading the team in helping customers understand what each of our brands has to offer, giving them an outstanding experience with the school they choose, and finding ways to further enhance their quality of life.”

Lichtenberg has more than 20 years of leadership experience in brand development, marketing and advertising.  Most recently, he served as Vice President of Marketing at New World Systems, the largest privately held software development corporation in Michigan with customers in 48 states.

Previously, Lichtenberg was Vice President, Chief Marketing and Enrollment Management Officer at Walsh College in Michigan.  Under his leadership, the school introduced a new graduate degree and tripled brand awareness through its “Live. Breathe. Business” marketing campaign, which has garnered more than 75 awards.

Prior to working with Walsh College, he was Vice President of Global Marketing at Kelly Services, Inc., where he was responsible for business-to-business (B2B) and business-to-consumer (B2C) marketing for 37 countries.  His background also includes establishing a Detroit office for the Minneapolis-based Campbell-Mithun-Esty ad agency to support the Penske Auto Center account, as well as marketing and advertising roles at Century 21 and Red Carpet Real Estate.

Lichtenberg holds a bachelor’s degree in Communications from the University of Michigan and a master’s degree in Advertising from Michigan State University.  He and his family reside in Royal Oak, Mich.

“We’re very pleased to welcome John Lichtenberg to the LCG team,” said Barbara Beck, CEO at Learning Care Group.  “John has already demonstrated his skill in translating customer insights into market leading product offerings at the collegiate level.  Now he can apply his passion for excellence and innovative thinking to the early childhood education experience.  We’re looking forward to further strengthening our customer relationships and growing our business through his contribution.”

About Learning Care Group, Inc. Headquartered in Novi, Mich., Learning Care Group, Inc. provides early education and care services to children ages six weeks to 13 years under its umbrella of brands: The Children’s Courtyard, Childtime Learning Centers, La Petite Academy, Montessori Unlimited and Tutor Time Child Care/Learning Centers. Learning Care Group operates more than 900 corporate and franchise schools across 36 states, the District of Columbia and internationally, and has a system-wide capacity to serve more than 100,000 children.


Type and press Enter to search