LifeVantage hires agency exec as CMO
Steve’s breakdown: Couple of facts: The new CMO is from the agency Struck. The company is in the face lift lotion business. (Think lots of motivational video work.) Check it out
SALT LAKE CITY, UT: LifeVantage Corporation (Nasdaq:LFVN), announced that Ryan Goodwin has been appointed Chief Marketing Officer for the company. The appointment of Mr. Goodwin completes the executive leadership team being assembled by LifeVantage President and Chief Executive Officer, Darren Jensen.
“When it comes to CMO’s there are those who are managers, and there are those who are thought leaders and are truly revolutionary in the way that they think,” said Jensen. “Ryan is one who sees things in a different way from how others see things. During the past 10-years in the Direct Selling industry, only a handful of companies have been outstanding with their overall marketing executions, and Ryan was the creative genius making that happen for many of those companies. His experience within the Direct Selling industry, coupled with his agency background, brings the perfect combination necessary for the type of CMO that we need to take LifeVantage to the next level.”
Mr. Goodwin brings more than a decade of experience building brands and marketing strategies for both direct sales companies and traditional consumer brands alike. Ryan co-founded Struck, a full service creative agency with offices in Salt Lake City, Los Angeles and Portland, Oregon, whose client portfolio included Phillips Norelco, Volkswagen, Nintendo, Hasbro, Jack in the Box, Gatorade, and a host of others—with Ryan in charge of the entire creative product as the Executive Creative Director. The direct sales brands that he was responsible for creating and managing during his tenure at Struck have accounted for billions of dollars in sales cumulatively. His agency was named Small Agency of the Year by AdAge in 2011, has been awarded a Gold Lion in Cannes, Gold Pencils from the One Show, the FWA Site of the Year, and recognized for its creative accomplishments by Communication Arts, the AIGA, and many other highly respected advertising and creative associations.
“After careful scrutiny of the LifeVantage community, it is clear to me that there is something truly unique here,” said Goodwin. “I believe that my skill set perfectly complements the future direction of LifeVantage and our products. Darren brought me here to implement new ideas – things that have never been done in this industry. Consider the ruckus started.”
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq:LFVN), is a science based network marketing company dedicated to visionary science that looks to transform health, wellness and anti-aging internally and externally at the cellular level. The company is the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, the TrueScience™ Anti-Aging Skin Care System, Canine Health, and the AXIO™ energy product line. LifeVantage was founded in 2003 and is headquartered in Salt Lake City, Utah.