LiveOps Names SVP of Marketing
Steve’s breakdown: Normally we don’t post software news because their marketing efforts tend not to be ad agency type campaigns but this looks different. Their talking about “strategic marketing initiatives, including all marketing campaigns and field outreach, product and partner marketing, branding and marketing communications.” Sounds like an OPP! (as in opportunity)
SANTA CLARA, CA: LiveOps, a leader in providing services in contact center cloud technologies, named Marie Amoruso Jackson as Senior Vice President of Marketing and co-Director of the LiveOps Foundation. Reporting to the CEO, Jackson will be responsible for the development and execution of LiveOps strategic marketing initiatives, including all marketing campaigns and field outreach, product and partner marketing, branding and marketing communications as well as public relations and industry analyst relations. As co-director of the LiveOps Foundation, she supports the activities that enhance and serve the communities where LiveOps employees live and work.
“Marie brings a strong track record and a unique vision for leading national and international marketing efforts and branding campaigns on behalf of some of the industry’s most respected companies,” said Maynard Webb, LiveOps’ Chairman and CEO. “The breadth and depth of her marketing leadership expertise in the technology sector combined with her contact center industry experience is invaluable as we expand our existing offerings and stay at the forefront of new trends and technologies shaping the industry.”
Jackson has 25 years of experience building and directing integrated and diverse teams that span venture capital start-ups, turn-around companies, and public corporations. As an executive at Intervoice (now Convergys), Edify (subsidiary of S1), Pearson Communications, Good Technology (now Motorola) and Apple Computer, she was responsible for working closely with sales to drive top and bottom-line company growth through fiscally accountable and operationally efficient marketing. Her leadership helped re-brand Intervoice with segments that covered voice and speech, service providers and a SaaS offering.
Jackson received a master’s degree in business administration as well as a bachelor’s from the University of California, Berkeley and Pepperdine’s Graziadio School of Business and Management.
LiveOps is transforming sales and service work. The LiveOps Contact Center Cloud Platform enables companies to enhance their consumer experience while achieving measurable operational efficiencies. LiveOps also the largest contact center workforce of more than 20,000 independent agents to support a wide range of industries including financial, health, insurance, retail, marketing and media. LiveOps is headquartered in Santa Clara, California. For more information, visit www.LiveOps.com.