Lowenstein Sandler get a new marketing mouthpiece

Steve’s breakdown: Lawyers understand the meaning of getting the right talent on the right project so give the new CMO a call.

NEW YORK, NY: Lowenstein Sandler LLP announced that Elizabeth Cundiff-Kluhspies has joined the firm as its Chief Marketing Officer. In this role, Cundiff-Kluhspies will play a leadership role in the firm’s continued, strategic growth of its core practice areas and national platform. Since 2005, Cundiff-Kluhspies was Practice Development Director for the Americas Disputes and Competition practice at White & Case.

“Beth’s experience and personal attributes are a great fit for Lowenstein Sandler,” said Gary M. Wingens, chairman and managing partner. “She has all the experience needed to build and lead a growth-oriented marketing organization, and possesses clear leadership skills, strategic and analytical thinking, and a native ability to work with talented and successful people. We are delighted to welcome her as CMO and look forward to her leadership of this critically important function.”

At White & Case, Cundiff-Kluhspies led business development strategy for more than 390 attorneys across 10 practice groups, managing a practice development team located in New York, Palo Alto, Washington DC and Los Angeles. Prior to White & Case, Cundiff-Kluhspies was a senior marketing manager with Pillsbury Winthrop Shaw Pittman leading business development for its National Litigation Practice and assisting with numerous projects related to the firm’s merger with Shaw Pittman, including branding consistency, new client outreach and marketing department efficiency.

“Lowenstein Sandler is a visionary firm that has made extraordinary progress and is well positioned for continued growth in its core areas,” said Cundiff-Kluhspies. “Its people are smart and work hard for the firm and its clients. From a marketer’s perspective, they definitely ‘get it’ — the firm is uncommonly entrepreneurial and understands the value of business development. Given what the firm has accomplished despite the tough environment and its unbridled enthusiasm for marketing leadership, I am very excited to join Lowenstein Sandler and fully expect that we’ll do great things.”

Cundiff-Kluhspies is a member of the Illinois State Bar and earned her J.D. at DePaul University College of Law in Chicago.

About Lowenstein Sandler

Lowenstein Sandler is a leading provider of transactional, litigation, and bankruptcy and creditors’ rights legal services to many of the country’s top companies and funds. Close to 300 lawyers in our New York, New Jersey and California offices immerse themselves in our clients’ industries in order to deeply understand their businesses. We are characterized by our passion for our clients’ success, our commitment to our people, and our pro bono and public interest work in the communities that we serve. www.lowenstein.com


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