Luxury auto maker is taking a new direction & the 2nd piece is in place: You the 3rd?
Steve’s breakdown: The first piece was the new CEO & now Genesis Motors has a new CMO and she says “I have created a project repertoire heavily grounded in the creative community, speaking out through music, film, art and social media/digital media. Social media marketing is often confused with social media posting. I create large scale projects that are directly related to brand and product sales.”
Sounds like a bit of a pill but if you can swallow it and know “young luxury”, this lead’s for you.
GARDEN GROVE, CA: Genesis Motor North America has appointed Jeri Yoshizu as executive director, marketing and communications, a new position at the automaker, which is Hyundai Motor Group‘s luxury division.
She starts today and reports directly to Mark Del Rosso, president and chief executive of Genesis Motor North America, who joined the automaker in October.
Kate Fabian, who was previously head of Genesis marketing communications, will report to Yoshizu.
The marketing veteran has 24 years of experience, including serving as sales promotions manager, social media and lifestyle, for the Scion brand at Toyota Motor North America, where she orchestrated Toyota’s internet youth marketing effort.
Prior to Genesis, Yoshizu was the director of global marketing for House of Marley/Sol Republic, the audio division of FKA.
Del Rosso, who first worked with Yoshizu at Toyota, says she is the “personification of the ‘young luxury’ direction we’re taking the brand.”
Her arrival is well-timed since the luxury automaker is launching its first SUV, the GV80, this summer, he adds.
Yoshizu is also the co-owner of Riding Easy Records, a Los Angeles-based, independent music label.
“I have created a project repertoire heavily grounded in the creative community, speaking out through music, film, art and social media/digital media,” Yoshizu states on her LinkedIn profile. “Social media marketing is often confused with social media posting. I create large scale projects that are directly related to brand and product sales.”