Mammoth Mountain’s new marketing chief
Steve’s breakdown: This 4 season resort company gets two million skier/snowboarder visits every year. Not bad. But I think they could handle more off season visits and that could be a good strategy going in when introducing the agency to the new marketing chief.
MOMMOTH LAKES, CA: 22-year snow sports industry veteran Joani Lynch has been named vice president of brand marketing for Mammoth Mountain. In this role Lynch will oversee all creative functions, social media, public relations, content generation and advertising for one of the most recognized mountain destinations in North America.
“From her early days driving around Southern California promoting the resort to now leading award-winning marketing programs, Joani has contributed greatly to this company,” said Erik Forsell, chief marketing officer, Mammoth Resorts. “Joani has a hand in nearly every aspect of marketing that our guests encounter, from print to content to early morning snow reports. We’re fortunate and thankful to have her talent and dedication in the Mammoth Resorts family. ”
Mammoth Mountain was awarded the Best Overall Marketing Campaign for 2014-15 by the National Ski Areas Association (NSAA). More recently, the North American Snowsports Journalists Association voted Joani the winner of the Bob Gillen Memorial Award, for corporate member contributions to the advancement of snow sports.
A true lover of the mountain lifestyle, when away from the office Joani can be found skiing, mountain biking, hiking and enjoying the mountains with her husband and two daughters.
About Mammoth Resorts
Mammoth Resorts is the leading four-season mountain resort operator in California. The company owns and operates a variety of recreation, hospitality, real estate development, food and beverage and retail enterprises. This includes Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, which collectively host two million annual skier/snowboarder visits.
Mammoth Resorts is also the owner-operator of Tamarack Lodge and Resort, Mammoth Mountain Inn, Juniper Springs Resort, the Village Lodge, Mammoth Mountain Bike Park, Snow Summit Bike Park, Mammoth Snowmobile Adventures, Sierra Star Golf Course, and Bear Mountain Golf Course. For more information visit http://www.mammothresorts.com.