Meineke pulls up with a new CMO
Steve’s breakdown: The new guy is from Ally Bank so expect something probably more dynamic to go down at Meineke. In fact, expect an ad review!
CHARLOTTE, NC: Meineke, a leader in automotive service, maintenance and repair, announces Jason J. Moskal as Senior Vice President, Chief Marketing Officer. Moskal brings over 17 years of experience in developing integrated marketing programs and brand strategies with many Fortune 100 companies.
Moskal will be responsible for the development of the overall brand strategy and execution of Meineke’s strategic marketing programs, including product promotion, marketing communications, traditional and emerging media channels, new customer acquisition and deepening existing customer relationships.
Most recently, Moskal served as U.S. Director of Marketing at Ally Bank, where he was responsible for strategic marketing planning, creative development, media strategy and multi-channel marketing programs across mass, digital and interactive channels. Prior to his tenure with Ally, Moskal held various marketing positions with Bank of America and Ketchum in Chicago.
“As Meineke moves into its 5th decade of providing car care services, we are excited to gain the leadership and brand development expertise that Jason brings to our team,” said Meineke President Paul Clayton. “Jason’s insights and experience will be of great value as we redefine our brand and reinvent the car care category as we know it today.”
“It is a privilege to work with a brand as iconic as Meineke,” Moskal said. “Meineke is a brand known by almost everyone in the U.S., and I am excited about the growth opportunities both domestically and internationally.”
About Meineke:Meineke Car Care Centers, Inc. is a division of Driven Brands, Inc., the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has over 900 centers that service approximately 3 million cars a year. Over the years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace. Meineke continues to be ranked as one of the best franchise opportunities in the country and has recently won top franchise rankings from Forbes, Franchise Times and Entrepreneur Magazine. For more information, please visit meineke.com. If you are interested in franchising opportunities with Meineke, please contact Dave Schaefers at firstname.lastname@example.org.
ACLink: Meineke Car Care Centers, Inc.