Messing up the bed at Dormeo Octaspring with new CMO

Steve’s breakdown: There’s something brewing at Dormeo Octaspring when they bring a guy like this on. Get Dany Sfeir, the new CMO, on the phone and make him think B.I.G.

PLANO, TX: Mattress manufacturer Dormeo Octaspring, which has U.S. headquarters in Plano, Texas, has appointed Dany Sfeir as chief marketing officer of North American operations.

Before joining Dormeo Octaspring, Sfeir was a branding and marketing consultant. Prior to that, he was senior vice president of marketing at Tempur-Pedic and president of Tempur-Pedic Direct Response Inc. He also has held executive posts at Jostens Direct Solutions, NordicTrack and Select Comfort. He began his career working for several direct marketing agencies.

“Dany is the most dynamic marketing executive the sleep products industry has seen in a very long time. His direct response skill in building the leading memory foam brand is unmatched in our industry, and we are thrilled to have him on our team,” said Chris Henning, president and chief executive officer of Dormeo Octaspring North America. “As we look to build our brand in the United States and Canada, there is no one more qualified than Dany to lead that charge.”

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