Mohegan Sun’s new CMO
Steve’s breakdown: Mohegan Sun uses Taxi as their AOR but judging by the creative, they should be looking for an upgrade. The ad just advertises casinos not Mohegan Sun.
UNCASVILLE, CT: David Martinelli recently was named chief marketing officer at resort and casino Mohegan Sun. Martinelli, who previously was vice president of customer relationship management in marketing at the resort, will oversee campaign management and analytics and strategic marketing in his new position.
He will also be responsible for the resort’s strategic marketing plan. Martinelli is a Rhode Island native who resides in North Kingstown.