Steve’s breakdown: I normally won’t post a story like this but Credit Unions are on the rise and will be part of our future. This accounts represent 680 credit unions so they’re no slouch. Besides, they could really use some brand identity!

ST. PETERSBURG, FL: Susan L. Kelly has been named PSCU’s new Chief Marketing Officer and will assume the position immediately, the company announced today. “Susan will work closely with our leaders and staff to deploy innovative ways to enhance our members’ prosperity. She has responsibility for leading our company’s efforts to maintain industry awareness of PSCU’s new brand, value proposition and forward-thinking corporate culture,” said Mike Kelly, PSCU’s President and CEO.

“We took great care and time in our selection process to find the person with not only the right background, credentials and skill set, but who also embraces our hope and optimism about the future of our industry and our cooperative,” he added.

Susan Kelly brings to PSCU an impressive and diverse background in marketing, digital media and data analytics. In her most recent position as VP Enterprise Marketing Services with Xerox, she leveraged innovative technologies to drive revenue, formalize service offerings, and deliver the company’s outsourced service offerings across several industries including financial services, consumer goods, insurance and healthcare.

Her background blends executive leadership in marketing and communications with a strong entrepreneurial spirit. As CEO and President of K/P Corporation, Susan led the marketing services transformation of an 80-year-old logistics organization to meet the full service needs of today’s Fortune 1000’s Chief Marketing Officers. She also founded a professional advisory services firm (Raine Consulting, Inc.) that specialized in management consulting, systems integration and analyst research for marketing automation and media technologies.

About PSCU
Established in 1977, PSCU (St. Petersburg, Fla.) is the nation’s leading credit union service organization (CUSO) and serves more than 1,500 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 680 member credit unions representing 16 million credit, debit, prepaid, online bill payment, mobile and electronic banking accounts. Comprehensive 24/7/365 member support is delivered through four Contact Centers located throughout the United States that handle more than 18 million inquiries a year.

PSCU’s  MōPRO initiative marries emerging technologies with proven strategies and empowers the CUSO to lead the industry in developing innovative payments solutions. This new culture of engagement, agility and energy can enhance both revenue and market share for member-owner credit unions. For more information, visit the PSCU website at www.pscu.com.

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