NetApp hires CMO from IBM
Steve’s breakdown: 17 years at IBM. That’s a good get for NetApp and we suspect they’ll continue the marketing investment which could include an ad review.
SUNNYVALE, CA: NetApp, Inc. (NASDAQ: NTAP) today announced the appointment of Jean English as chief marketing officer (CMO).
English brings a wealth of leadership and marketing experience to NetApp and to the role of CMO. Her experience in business-to-business marketing spans over 20 years. She has expertise in developing and implementing comprehensive marketing strategies that include global and country-level strategic planning, branding and positioning, product and solutions marketing, integrated multichannel marketing, digital marketing and commerce, and sales channel enablement and optimization. Jean joins NetApp from IBM, where, most recently, she was the global vice president for IBM Cloud Marketing and led the go-to-market transformation for IBM’s cloud business.
“I am excited to welcome Jean to the leadership team to position NetApp to take advantage of the tight connection between our customers’ priorities and NetApp’s innovation portfolio and vision,” said George Kurian, chief executive office at NetApp. “Jean has a proven track record of leading teams that generate new ideas, challenge norms, and drive innovation to improve business outcomes. Her experience will be instrumental in helping NetApp build upon the strength of our Data Fabric strategy and our leadership position in all-flash storage to accelerate our return to growth.”
“I am thrilled to join NetApp at such a pivotal time for demonstrating how NetApp’s strategic vision and solutions are helping clients harness their digital transformations,” said Jean English. “I look forward to driving the NetApp brand and meaningful customer engagement that contributes to the success of NetApp and our clients.”
About Jean English
English spent 17 years at IBM, where she was most recently the global vice president of IBM Cloud Marketing, responsible for driving the go-to-market transformation for IBM’s cloud computing business. Previously she was the CMO for IBM Asia Pacific, where she was responsible for all aspects of marketing, communications, and citizenship. English has held multiple vice president and executive leadership roles creating marketing strategies; researching customer needs; developing winning brand propositions and content for different target segments; and communicating them effectively through digital, social, and mobile technologies plus global events.
Leading organizations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more, visit www.netapp.com.