New big-man-on-campus at Sports Authority’s marketing department

Steve’s breakdown: Their new CMO, Mr. Paul Okimoto, is responsible for leading the strategic development and oversight of the company’s overall marketing plans to drive traffic and sales at stores nationwide and through the e-commerce platform.

ENGLEWOOD, CO: Sports Authority, one of the nation’s largest full-line sporting goods retailers, today announced that Paul M. Okimoto has joined the company as Chief Marketing Officer. In his new role, Mr. Okimoto is responsible for leading the strategic development and oversight of the company’s overall marketing plans to drive traffic and sales at stores nationwide and through the e-commerce platform. Mr. Okimoto is a 20-year marketing and general management executive with demonstrated success in retail, high-technology, mobile telecommunications, advertising and the consumer packaged goods industries.

“Paul has a proven track record of leading innovative marketing strategies for a variety of national retailers and brands,” said Darrell Webb, Chairman and CEO of Sports Authority. “His expertise in acquiring and retaining profitable customers and indentifying new market opportunities and strategic partnerships will be extremely valuable to Sports Authority as we focus on continued growth over the long term. We are thrilled to have Paul on board as we drive our marketing efforts forward.”

Prior to joining Sports Authority, Mr. Okimoto served as Vice President of Marketing at RadioShack Corporation. Previously, Mr. Okimoto also held positions with The Nielsen Company as Vice President of Corporate Marketing and AT&T Wireless as Head of Integrated Marketing Communications. He began his professional career at Procter & Gamble.

About Sports Authority

Headquartered in Englewood, Colorado, Sports Authority is one of the nation’s largest full-line sporting goods retailers with more than 475 locations across 43 states. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back on every $100 spent during a quarterly period. For a list of store locations and information, or to shop online, visit SportsAuthority.comThe Company also owns and operates ten S.A. Elite locations that offer a premiere assortment of high-end performance apparel, footwear and accessories. Visit saelite.com for more information. Follow Sports Authority on Facebook (http://facebook.com/SportsAuthority) and Twitter (http://twitter.com/SportsAuthority).

Source:

ACLink: [acLink name=”The Sports Authority, Inc.” type=”advertiser” id=”cGtqnQ==

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