New CMO comes aboard Carnival Cruise Line

Steve’s breakdown: Kathy Mayor most recently worked at Las Vegas Sands Corp, where she served as global senior vice president of strategy, CRM and e-commerce. That’s your cue digital agencies!!

MIAMI, FL: Carnival Cruise Line has a new top marketing executive.

The company has named Kathy Mayor its new chief marketing officer, a role in which she will be responsible for driving Carnival’s marketing strategy across a wide array of platforms.

“We couldn’t be more thrilled to have someone with Kathy’s experience, talent and knowledge joining the Carnival family,” said Duffy. “Her multi-dimensional marketing background focused on consumer brands and experiences make her an ideal candidate for this role.”

Mayor most recently worked at Las Vegas Sands Corp, where she served as global senior vice president of strategy, CRM and e-commerce.

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