New CMO: Farm Bureau Financial Services
Steve’s breakdown: From their website: “FBL Financial Group is a holding company whose purpose is to protect livelihoods and futures. Its primary operating subsidiary, Farm Bureau Life Insurance Company, underwrites and markets a broad range of life insurance and annuities to individuals and businesses.”
WEST DES MOINES, IA: FBL Financial Group, Inc. (NYSE: FFG) announced today that D. Scott Stice will join the company as Chief Marketing Officer. In this role, Stice will have overall responsibility for sales, marketing and distribution for the company’s brand, Farm Bureau Financial Services, and its multiline exclusive agency force. He will be a member of FBL Financial Group’s Management Team and report directly to Chief Executive Officer James P. Brannen.
Stice comes to FBL Financial Group from Farmers Insurance, where he was most recently Senior Vice President and Head of Field Strategy and Execution. Stice began his insurance career with Farmers as an exclusive agent in 1990, and held various agency, marketing and field operations positions. Stice holds a BS degree in Business Management and Administration from the University of the Redlands, and he earned an MBA from Pepperdine University.
“We’re excited to welcome Scott to our companies, and I’m confident his expertise will further strengthen one of our most important competitive advantages, our exclusive Farm Bureau agency force,” said James P. Brannen, FBL Financial Group’s Chief Executive Officer. “Scott’s proven leadership with strategy development and execution, coupled with his exclusive agency background, makes him ideally suited to lead our Farm Bureau Financial Services sales and marketing efforts.”
FBL Financial Group is a holding company whose purpose is to protect livelihoods and futures. Its primary operating subsidiary, Farm Bureau Life Insurance Company, underwrites and markets a broad range of life insurance and annuities to individuals and businesses, which are distributed by multiline exclusive Farm Bureau agents. In addition, FBL Financial Group manages all aspects of two Farm Bureau affiliated property-casualty insurance companies for a management fee. FBL Financial Group, headquartered in West Des Moines, Iowa, is traded on the New York Stock Exchange under the symbol FFG. For more information, please visit www.fblfinancial.com.