New CMO waddles into Aflac
Steve’s breakdown: I believe they are doing their advertising in-house so a change at the top of marketing could bring back an agency.
COLUMBUS, GA: Aflac Incorporated (NYSE: AFL) today announced that Gail A. Galuppo will join the company as senior vice president and chief marketing officer, reporting to Teresa L. White, president of Aflac U.S. In Galuppo’s new role, which will be effective January 4, 2016, she will be responsible for the strategic and operational vision and leadership of Aflac’s marketing efforts for its U.S. operation.
Galuppo will bring more than two decades of leadership experience in the field of marketing to Aflac. Most recently, she served as executive vice president and chief marketing officer at Knowledge Universe, where she was responsible for national lead generation, enrollment and student retention, branding, corporate communications and analytics for the company’s early education brands. Prior to her role at Knowledge Universe, she served as chief operating officer of BankersLab, Inc. Previously, Galuppo held various marketing-related leadership positions with Hewlett Packard, Western Union, Standard Chartered Bank, Sears Holdings and GE Capital Card Services. She also serves on the board of directors of BankersLab.
Commenting on the hiring of Galuppo, White said: “We are thrilled to have Gail join Aflac and head our marketing team. We look forward to leveraging her proven track record of strong leadership, innovative vision and top-notch marketing expertise. Her cutting-edge experience in brand management and wealth of knowledge in strategic business development will make Gail an asset to Aflac as we continuously work to support our distribution channels through our marketing efforts.”
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