New coat-of-paint @ Jackson National Life Insurance

90Steve’s breakdown: Last December they announced their home office expansion. Now Jackson has a new CMO.

Might as well approach them while they’re living change.

LANSING, MI: Emilio Pardo has been appointed senior vice president, chief marketing and communications officer responsible for the strategy and direction of branding, marketing and communications across the North American Business Unit (NABU) of Prudential plc. In this role, Pardo will be responsible for developing and implementing a strategic framework to strengthen brand identification and guide innovation to deepen customer engagement with Jackson National Life Insurance Company® (Jackson®) and its subsidiaries.

Pardo will be based in Nashville, reporting to Barry Stowe, chairman and chief executive officer of Prudential plc’s North American Business Unit, which includes Jackson, its subsidiaries Jackson National Life Distributors LLC (JNLD) and Jackson National Asset Management, LLC® (JNAM) and its U.S. affiliates National Planning Holdings®, Inc. (NPH) and PPM America, Inc. (PPMA). Pardo will serve as a member of the Prudential plc Leadership Team, which consists of key senior managers across various business units of Prudential plc worldwide.

Pardo brings more than 20 years of marketing, communications and business leadership experience across corporations, nonprofits and government organizations. Most recently, he served for more than 10 years as the chief brand officer and a member of the executive team of AARP. In this role, Pardo was responsible for strategy, management and integration of the brand throughout the organization, including more than 50 offices nationwide and 70 direct reports.

“Emilio’s strong track record of managing and transforming successful and prominent brands will be immensely valuable to Jackson and our affiliates,” Stowe said. “Emilio is uniquely qualified to champion financial education and investing confidence for consumers, particularly baby boomers, who are so critically under-saved for retirement. We are excited to be at the forefront of the movement to reach across the multi-generational market to empower consumers to make the best financial decisions they can, and believe Emilio will play a very important role as we work toward that goal.”

Pardo’s successes at AARP include developing and executing the organization’s largest and most comprehensive brand transformation in its history, including the creation of a new corporate identity for the organization and its affiliates. He also led the development of an enhanced social media and business partnership strategy to improve AARP’s operational, service and value proposition.

During his tenure with AARP, Pardo conceived and launched national campaigns to reinvigorate the organization’s mission and impact across the country, including “Drive To End Hunger,” “Divided We Fail,” and “Create The Good.” Most recently, he led the visioning, creation and implementation of “Life Reimagined,” an innovative financial, health and lifestyle platform designed to help individuals navigate life transitions. Pardo also facilitated strategic relationships with partners such as Uber, Google and Optum/United Health.

Before joining AARP in 2005, Pardo served as senior vice president for Discovery Communications, Inc., where he led strategic business development and partnerships for the health and fitness sectors. Prior to this position, he co-founded and served as chief executive officer and director of CityNet, a leading broadband network company and pioneer in building fiber optic networks in the U.S. and internationally.

From 1990-2000, he worked at FleishmanHillard International Communications, one of the nation’s largest public relations and marketing firms. During his tenure, he rose to senior partner, driving the company’s global expansion and establishing its social marketing, brand and technology practices.

From 1986-1990, Pardo held the role of press secretary for U.S. Senator Ernest F. Hollings in Washington, D.C, responsible for all national media functions on issues relating to telecommunications, transportation, trade, space, consumer, foreign commerce, tourism and sports.

About Jackson

Jackson is a leading provider of retirement solutions for industry professionals and their clients. The company offers a diverse range of products including variable, fixed and fixed index annuities designed for tax-efficient accumulation and distribution of retirement income for retail customers, and fixed income products for institutional investors. Jackson subsidiaries and affiliates provide specialized asset management and retail brokerage services. With $220.3 billion in IFRS assets*, Jackson prides itself on product innovation, sound corporate risk management practices and strategic technology initiatives. Focused on thought leadership and education, the company develops proprietary research, industry insights and financial representative training on retirement planning and alternative investment strategies. Jackson is also dedicated to corporate social responsibility and supports charities focused on helping children and seniors in the communities where its employees live and work. For more information, visit www.jackson.com.

Jackson is the marketing name for Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and Jackson National Life Insurance Company of New York® (Home Office: Purchase, New York). Jackson National Life Distributors LLC.

*Jackson has $220.3 billion in total IFRS assets and $207.1 billion in IFRS policy liabilities set aside to pay primarily future policyowner benefits (as of 12/31/15). International Financial Reporting Standards (IFRS) is a principles-based set of international accounting standards for reporting financial information. IFRS is issued by the International Accounting Standards Board in an effort to increase global comparability of financial statements and results. IFRS is used by Jackson’s parent company.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated in England and Wales. Prudential plc and its affiliated companies constitute one of the world’s leading financial services groups. It has been in existence for over 165 years and has $749.6 billion in assets under management (as of 12/31/15). Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

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