New Global Marketing Chief at Marriott: Ad Review Predicted
Steve’s breakdown: This is the biggest change Marriott has ever made in regards to marketing. And anyone who’s ever work for them, as I did in a past life, knows Marriott does not like change. Expect an ad review, possibly a consolidation, within the year.
BETHESDA, MD: Marriott International has appointed Stephanie Linnartz as its chief marketing and commercial officer.
With 18 brands and 3,800 hotels in 74 countries, this new global position bundles all of the company’s consumer-focused disciplines for the first time, including brand management, marketing, eCommerce, sales, revenue management and consumer insight.
Ms. Linnartz, who previously headed-up Global Sales, Revenue Management and Reservations Sales for the company, reports to Arne Sorenson, president and chief executive officer, and Robert McCarthy, chief operations officer.
“In her 16 years with Marriott, Stephanie has risen steadily through the Sales and Marketing organization, where she expanded the company’s global sales team and played a significant role in building our profitability and growth,” said Mr. Sorenson. “Stephanie’s focus in this new leadership position includes attracting next generation travelers, distinguishing our brands and portfolio, putting us at the forefront of technology, building preference among owners and franchisees and continuing our global expansion.”
Ms. Linnartz joined Marriott International in 1997 and most recently served as the company’s Global Officer, Sales and Revenue Management. The span of her career with Marriott also includes Global Sales, Marketing Planning, Revenue Management, Business Development and Finance.
A graduate of the College of the Holy Cross in Worcester, Massachusetts, Ms. Linnartz holds a Masters of Business Administration from the College of William & Mary and has completed additional graduate studies at the Norwegian School of Economics and Business Development in Norway.
She grew up in the hospitality industry, working for her father, well-known Washington restaurateur, Danny Coleman, owner of The Dubliner Irish Restaurant & Pub.
ACLink: Marriott International, Inc.