New marketing chief checks-in for Waldorf Astoria, Conrad Hotels & Canopy by Hilton

Steve’s breakdown: We have a “consumer products” person walking into a hospitality job. You know they are gonna need a hand. Might as well be you’re luxury-minded head doing the work.

BTW: The photo is of the, now closed, Waldorf on Park Avenue.

McLEAN, VA: Hilton has named Sumindi Peiris as global marketing head for its portfolio of luxury brands.

As vice president of global marketing, luxury and lifestyle brands, Peiris will lead marketing, digital and public relations functions, as well as global positioning for Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton.

Hilton global head of luxury and lifestyle brands John Vanderslice said: “We are thrilled that Sumindi has joined our brands, supporting our journey of becoming the fastest growing, most innovative luxury hotel brands in the world.”

Peiris most recently worked at Johnnie Walker Reserve in Singapore as vice president and global director.

Prior to that she gained brand management experience at major consumer brands including Unilever and LVMH (Moët Hennessy Louis Vuitton).

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