New marketing sommelier at Signorello Estate
Steve’s breakdown: Jeff Adams will oversee marketing for the Signorello Estate, Fuse, Trim and Edge brands. He’s an ex-agency guy who’s worked on Bank of America, Price Waterhouse, and Charles Schwab & Co.
NAPA, CA: Signorello Estate today announced the appointment of veteran wine marketer Jeff Adams to the position of Director of Marketing for the Napa Valley winery. Adams will oversee all aspects of marketing and communications for the Signorello Estate, Fuse, Trim and Edge brands produced by Ray Signorello. Prior to joining Signorello Adams held the Director of Marketing position with Napa Valley’s Chateau Montelena.
Adams has served in key executive level marketing positions for more than 25 years. In addition to the seven years as Director of Marketing with Chateau Montelena prior to joining Signorello, Adams was the Napa Valley Vintners’ Marketing Director where he was responsible for developing and executing U.S. and international campaigns promoting the Napa Valley. Adams ran his own marketing agency prior to entering the wine industry where he provided marketing consulting services to clients such as Bank of America, Price Waterhouse, Charles Schwab & Co and Hoover Institution Press.
“We were seeking an individual with deep experience in marketing artisan wine brands, but also someone who understood the unique character and demands of a Napa Valley ultra premium producer and we found that person in Jeff,” said Signorello Estate owner Ray Signorello. “Experienced Napa Valley professionals like Jeff who can successfully hit the ground running are in short supply so we are very happy to bring him on board.”
Adams will be responsible for all marketing and communications duties for Signorello Estate, as well as the Fuse, Trim and Edge brands also produced and marketed by Ray Signorello.
About Signorello Estate
Founded in the mid 1970s as a vineyard and with wine production beginning in 1985, Signorello Estate today sits on 100 acres in Napa Valley where it grows grapes and produces an array of wines. Signorello Estate produces 6,000 cases of wine annually and is open to the public. For more information on Signorello Estate visit: http://www.signorelloestate.com.