New Talent at Vera Bradley
Steve’s breakdown: Theresa Palermo has been hired as CMO and judging by her background, she doesn’t seem like a “boat rocker” but I don’t think they’ve had a CMO for a while so she may “bring it”.
FORT WAYNE, IN: Vera Bradley, Inc. (Nasdaq:VRA) (“Vera Bradley” or the “Company”) today announced that Theresa Palermo has been named Executive Vice President, Chief Marketing Officer. She will join the Company on June 22, 2015.
Since 2013 Palermo has served as Vice President, Global Marketing and Public Relations for Fossil Group, where she successfully created and executed innovative marketing strategies and campaigns for their extensive portfolio of luxury and fashion brands across North and Central America. Palermo joined Fossil in 2011 as Global Senior Director of Marketing. Prior to joining Fossil, she held key marketing roles of increasing responsibility with several well-known retailers including global footwear company Collective Brands, The Timberland Company and the J. Jill Group.
In the Chief Marketing Officer role, Palermo will be responsible for developing and implementing marketing strategies and initiatives that will build Vera Bradley’s brand awareness and drive revenue growth across all of the Company’s channels.
Robert Wallstrom, Chief Executive Officer, commented, “Theresa comes to Vera Bradley with an accomplished retail marketing background. She has a terrific blend of creative and analytical skills and a solid track record of building brands, engaging consumers, and driving sales through designing and executing comprehensive marketing programs. Marketing is a key focus for Vera Bradley as we work to create excitement around our brand and introduce consumers to our myriad of new products. We are anxious for Theresa to get started.”
Palermo will be based in Fort Wayne and will report directly to Wallstrom.
About Vera Bradley, Inc.
Vera Bradley, Inc. is a leading designer of women’s handbags and accessories, luggage and travel items, eyewear, stationery, and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand’s iconic designs and versatile styles offer women of all ages a colorful way to accessorize. Vera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of engagement with fans. Fiscal 2015 net revenues totaled approximately $509 million. The Company’s commitment to breast cancer research continues to increase its reach through the Vera Bradley Foundation for Breast Cancer.