Modesto has been a major change agent who has built, operated and integrated a number of different agency business models. In his last position as Executive Vice President and Managing Director of Epsilon Agency, a top ranked U.S. agency for marketing and advertising by Advertising Age, Modesto lead the building and integration of the Agency with Epsilon’s Data Offering.
“I am thrilled to be joining Northwestern Medicine,” said Mark Modesto, Vice President and Chief Marketing Executive, Northwestern Memorial HealthCare. “It is an honor and privilege to lead the marketing, communications and media relations efforts for Chicago’s premier academic health system.”
Prior to his role at Epsilon, Modesto spent almost a decade moving through the ranks at FCB, one of the largest global agency networks. In 2006, he was named President of FCB Chicago, where he focused on agency growth and significantly increased the revenue of the Chicago office. Then in 2009, he was promoted to the President of North America, where he was responsible for overseeing offices in New York, Seattle, San Francisco, Toronto and Montreal.
Modesto earned his Bachelor’s degree in Journalism from the University of Missouri at Columbia and holds a Master’s degree in Integrated Marketing/Advertising from Northwestern University’s Medill School of Journalism.
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