Oak Street Funding invests in CMO
Steve’s breakdown: This would be a BtoB financial client and the new CMO is Sharon Robbins, formally of AT&T and BankOne.
INDIANAPOLIS, IN: Oak Street Funding (www.oakstreetfunding.com), a commercial lender to financial and auto services businesses nationwide, has hired Sharon Robbins as Chief Marketing Officer.
She will oversee the strategy and tactics to grow Oak Street’s insurance business while creating brand awareness and marketing plans for Oak Street’s other business lines – RIA and CPA.
“Oak Street is very fortunate to have Sharon with us,” stated CEO Rick Dennen. “She created the Oak Street brand and tactics when we first launched this business and really understands who we are and what we need to continue to grow. Her strong strategy, brand and execution expertise will help us continue to expand our products to other verticals beyond insurance.” Dennen also added, “Growth requires creative strategies, disciplined approaches and talented people and Sharon has the experience to ensure all these factors are in place to help us meet our objectives.”
Robbins has had a remarkably successful professional marketing career with both Fortune 500 and entrepreneurial companies. She has led marketing teams responsible for the design and implementation of strategies and tactics at both financial services and telecommunication firms including Oak Street Financial, Bank One and AT&T. She also owned and managed her own successful marketing consulting practice for over a decade.
Oak Street Funding has been the leader in providing financing to the insurance industry since 2003. The company has expanded its loan products to registered investment advisors (RIAs) and certified public accounting firms (CPA). The addition of Robbins as CMO is expected to allow the company to continue its remarkable success in the financial industry.
“I am thrilled to be working with the Oak Street Funding team again,” commented Robbins. “This team has built something very special and being a part of the group as we grow to the next level is this marketer’s dream.”
About Oak Street Funding
Indianapolis-based Oak Street Funding (www.oakstreetfunding.com), a First Financial Bank company, provides commercial financing for financial service businesses and third-party loan servicing for financial institutions. Oak Street Funding utilizes industry knowledge, proprietary technology and passion to deliver top-quality service and capital products to financial services professionals nationwide.