Office Depot appointments aim to leverage, build brand

Steve’s breakdown: Back on March 28th we predicted this account would go into review and now this confirms there are going to be big changes at Office Depot. If you haven’t already heeded my words, it’s time.

BOCA RATON, FL: To increase efficiently, productivity and execution of its key initiatives, Boca Raton-based Office Depot restructured its executive suite by consolidating key positions and announcing appointments.

Kevin Peters’ scope of operations broadens in his new role as president, North America, a newly created position that combines the company’s previous North American Retail and North American Business Solutions divisions.

He is responsible for all customer-facing sales channels: retail, contract, direct and E-commerce, and P&L in North America.

Peters, who joined the office supply retailer in 2007, was president, North American Retail, responsible for stores, merchandising, real estate and construction, and supply chain. He will continue to report to Neil Austrian, chairman and chief executive officer.

In addition, Bob Moore, who joined as interim head of marketing in April 2011, was named executive vice president and chief marketing officer and Farla Efros was named interim head of merchandising. Michael Allison was promoted to executive vice president, human resources. Steve Schmidt, previously, president, BSD, was named executive vice president, corporate strategy and new business development. They will report to Austrian.

Monica Luechtefeld, executive vice president, e-commerce and direct marketing, is retiring and her duties will be assumed by Barry Litwin, vice president, e-commerce and Christine Buscarino, vice president, direct and customer marketing. Both will report to Peters; and Luechtefeld will remain as a consultant.

Office Depot has annual sales of about $11.6 billion, and employs about 40,000 associates globally.

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