Ohio bank deposits Hertz exec as CMO

Steve’s breakdown: Here’s a question: Why hire a CMO after going through an agency pitch process just last month? Is the new guy just going to deal with the new shop or be a little prickly about it. I think there latter so might as well look into the situation.

CINCINNATI, OH: Fifth Third Bancorp announced that Matthew Jauchius has been named to the role of executive vice president and chief marketing officer. Jauchius will oversee marketing and customer experience and will report to Chief Strategy Officer Tim Spence.

“Matt brings deep expertise from his long career that included marketing services in two very different industries,” said Greg Carmichael, president and CEO of Fifth Third Bank. “He also possesses a strong strategy background, including his work in management consulting.”

Prior to joining the Cincinnati-based bank, Jauchius served as executive vice president and chief marketing officer for Hertz Global Holdings Inc., a position he has held since 2015. Before joining Hertz, Jauchius served as chief marketing officer for Nationwide Mutual Insurance Company from 2010 to 2015. Jauchius’ background also includes eight years of consulting in the industrial automotive and financial services industries with McKinsey & Company. Jauchius began his career with Ernst & Young and Bank One in audit and strategy positions.

“Matt has established a great track record for developing and managing differentiated brands and strengthening the customer experience. We will welcome his global leadership across our marketing and customer experience functions,” Spence added.


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