Online Lender OppLoans Announces CMO

OppLoans RattiSteve’s breakdown: These payday loan companies make me nervous but if they pay their advertising bills, move forward. The new guy is big into data-driven digital marketing leadership. (I think that’s the 4th lead in a day that leaned digital. It’s a sign!)

CHICAGOIL: OppLoans, the leader in socially responsible online lending to the subprime customer segment, has announced the appointment of John O’Reilly as Chief Marketing Officer. O’Reilly comes to OppLoans with more than 15 years of data-driven digital marketing leadership experience in the financial and technology industries; he will prime OppLoans marketing initiatives as the company expands its offering of personal installment loans and line of credit products to under-served borrowers.

O’Reilly has led successful marketing teams and initiatives at OptionsHouse, Navistar, and FTD.com. He has extensive experience driving demand generation and profitable new customer acquisition in high-growth businesses. His expertise includes conversion analytics and driving customer retention.

“The lowest-cost acquirer in the online lending space wins, and John’s unique blend of quantitative and qualitative skills will allow us to accelerate the build out of our marketing capabilities and customer acquisition strategies,” said Jared Kaplan, CEO of OppLoans. “John joins us at a critical moment, where our incredibly rapid growth must be matched with an industry leading data-driven approach focused on delivering efficient demand generation and driving constant improvements in conversion and quality of customer metrics.”

O’Reilly said, “The under-banked have been ignored by traditional financial institutions and often find payday lenders as their only alternative to credit. I’m thrilled to be joining a socially-responsible lender providing a much better option than a payday loan. OppLoans will continue to be hyper focused on delivering a great experience for the subprime consumer.”

OppLoans (currently rated 5.0/5.0 stars on Google and LendingTree) has staked its reputation on successful customer experiences and safe, affordable, online lending. O’Reilly’s selection and the recent launch of the new OppLoans.com reassert OppLoans as the leader in socially-responsible lending to non-prime customers.

Opportunity Financial, LLC, doing business as OppLoans, is one of the highest-rated online lenders in the industry. With faster funding, significantly lower rates, total transparency and unmatched customer service, OppLoans provides non-prime borrowers a safe and reliable alternative to payday lending. OppLoans is licensed and able to lend or arrange loans in the following states: AlabamaCaliforniaDelawareIdahoIllinoisKansasMarylandMissouriNew MexicoOhioSouth CarolinaTennesseeTexasUtahVirginia and Wisconsin.

For more information regarding online personal lending options, please visit the OppLoans website at OppLoans.com or call (855) 408-5000.

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