Online lender stashes new CMO

Steve’s breakdown: This company operates brands in the United States, Canada, the UK, Brazil and Australia. They include:

The new guy will be focusing on new products in the US so go get friendly. 

CHICAGO, IL: Online lender Enova International, Inc. has named Kirk Chartier to the new position of chief marketing officer. Chartier was most recently the chief marketing officer at Chicago-based online broker, optionsXpress.

Chartier, 49, will oversee worldwide brand marketing and business strategy across the global lender’s product lines. He will also be pursuing new product opportunities in the U.S.

“Kirk’s experience and commitment sync very well with Enova’s core values and his skills will help take our marketing efforts to even higher levels,” said David Fisher, Enova’s chief executive officer. “Kirk was one of my first hires when I became CEO of optionsXpress and he will be a great addition to Enova’s executive leadership team.”

Before joining optionsXpress as chief marketing officer, Chartier worked as business strategy practice leader at Atlanta-based Zyman Group, now a part of MDC Partners, where he led long-term engagements with many recognizable brands including Dell, EDS and Safeco. He received a master’s of business administration from Syracuse University, a bachelor’s degree in economics from Holy Cross College, and a bachelor’s degree in engineering from Worcester Polytechnic Institute. Kirk also served in the U.S. Marines.

“Enova is an amazingly innovative technology and analytics company that is driven by incredibly smart and motivated people,” said Chartier. “I’m truly honored to join the Enova team!”

“Having now served more than two million customers worldwide, Enova has grown from a Chicago start-up in 2004 with one product in one country to offering eight products in four countries today. “We look to further accelerate that dramatic growth with world class marketing led by Kirk,” Fisher said.

About Enova

Enova believes everyone deserves access to simple and trustworthy financial services and works to close the credit gap for underserved consumers.

A wholly-owned subsidiary of Cash America International, Inc., Enova is a trusted online provider of credit alternatives for more than two million hard-working people worldwide facing short-term cash demands through our brands,,, and Enova pioneered online lending in 2004 and today leads the industry in our dedication to responsible and licensed lending. Our advanced analytical models provide automated and real-time approval of customers’ loan applications, significantly faster than traditional loan processing. Headquartered in Chicago, Enova has more than 1,100 employees serving our global customers.


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