Panasonic names new head of marketing, branding

Steve’s breakdown: This ex-Kodak executive has some integration to do and I suspect that could mean an agency consolidation and/or a social media strategy to tie it all together. Either way, there’s opportunity in New Jersey.

SECAUCUS, NJ: Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Ms. Noonan, who was most recently Vice President and Director of Kodak’s worldwide consumer marketing operations, will be responsible for integrating the company’s marketing and enhancing the Panasonic brand.

“Panasonic expects Betty Noonan will energize and integrate our marketing efforts across divisions in the U.S. and Canada based on her leadership and her proven record of success in advancing brands,” said Joseph M. Taylor, Chairman and CEO of Panasonic Corporation of North America.  “Betty is uniquely qualified to help Panasonic transform current marketing efforts in alignment with our long-term corporate goal of becoming the leader in green business innovation. Also, in an international organization like Panasonic, Betty’s global management expertise and perspective from 25 years of global brand marketing experience will play a very important role.”

Ms. Noonan will serve concurrently as Vice President of Marketing and Brand Management, Panasonic Corporation of North America, and Senior Vice President of Marketing, Panasonic Consumer Electronics Company, the company’s consumer electronics sales division.

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. The company is committed to practicing prudent, sustainable use of the earth’s natural resources and in 2013 will move its headquarters to a new site in Newark, NJ adjacent to the mass transit hub of Newark Penn Station.  Information about Panasonic and its products is available at www.panasonic.com.  Additional company information for journalists is also available atwww.panasonic.com/pressroom.

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