PeopleLinx hooks up with new CMO

PeopleLinx hooks up with new CMO

Steve’s breakdown: “Social Business Expert Michael Idinopulos to Lead Marketing Strategy for the Next Phase of Company Growth” is what they are saying and that sounds like a new business opportunity.

PHILADELPHIA, PA: PeopleLinx, the provider of world’s first engagement and analytics software for LinkedIn, today announced that it has appointed Michael Idinopulos as the company’s new chief marketing officer (CMO) to spearhead marketing strategy as the company continues to rapidly grow.

Idinopulos is a social business pioneer who brings a decade of leadership and execution to the PeopleLinx team. As CMO, he will also oversee delivery of professional services to customers and build world-class thought leadership.

“PeopleLinx has identified an extraordinary opportunity to transform the way organizations market and sell through social networks,” said Idinopulos. “As the social business landscape continues to expand and evolve, PeopleLinx is helping companies tackle the challenge of enabling employees to more effectively use their existing social channels. It is an exciting time to join the company’s ranks.”

Previously, Idinopulos served as global director of knowledge technology for McKinsey & Company where he led some of the earliest enterprise deployments of blogs, wikis, expertise search and social networking. Most recently, he served as general manager and chief customer officer of Socialtext, an early leader in enterprise collaboration software, where he oversaw hundreds of successful deployments of the company’s solution.

In addition to his executive experience, Idinopulos is a frequent speaker at leading industry events, including TEDx, Wikimania, Media Mashup, Enterprise 2.0, and a guest lecturer at Columbia University and The Wharton School of the University of Pennsylvania.

“Michael is a strong leader and creative marketer with deep, first-hand knowledge of how social technology drives business success,” commented Nathan Egan, chairman, CEO and founder of PeopleLinx. “We’re happy to welcome him to our executive team and look forward to working together to improve and innovate the PeopleLinx product.”

About PeopleLinx

PeopleLinx provides a scalable software-as-a-service (SaaS) platform that empowers enterprise professionals to optimize their social presence and exceed their business goals using tools like LinkedIn. Customizable and flexible, the PeopleLinx platform can quickly be deployed across the enterprise to provide employees with best practice information and tools, and help them be as effective as possible when navigating social networks for business. When integrated into the daily workflow, these features and capabilities turn professional profiles, connections and updates into measurable results for sales, marketing and human resources. For more information, please and follow PeopleLinx on LinkedIn and Twitter.


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