People’s United Bank deposits a new CMO

Steve’s breakdown: The new CMO seems to be more of a sales guy than an advertising guy. For instance, he’s big with CRM, marketing automation, sales analytics, and digital lead generation. So there’s your pitch.

BRIDGEPORT, CT: People’s United Bank today announced the appointment of Mark Herronas Chief Marketing Officer, responsible for the strategic positioning of the Company and overseeing marketing, customer research, product development, analytics and engagement efforts across the People’s United Financial, Inc. enterprise.

Herron brings more than 30 years of experience to his position. Previously he served as Executive Vice President, Enterprise Sales Manager at BB&T Corporation, Winston-Salem, NC, chiefly responsible for oversight of the company’s enterprise sales process for more than 10,000 sales associates in over 35 separate lines of business. During his career, he has provided leadership for CRM, marketing automation, sales analytics, digital lead generation, marketing modeling and marketing operations staff.

“We are extremely pleased to welcome Mark to People’s United,” said Jack Barnes, President and Chief Executive Officer, People’s United Bank. “His expertise will further leverage our well-regarded brand and enhance the successful execution of our business strategies as we expand our presence in our markets.”

Herron has served on the boards of BB&T Financial FSB, Grandbridge Real Estate, BB&T Commercial Finance and Sheffield Financial Services. He received his bachelor’s degree in Business Administration and Marketing from East Carolina University.

About People’s United Bank 

People’s United Bank, N.A. is a subsidiary of People’s United Financial, Inc. (NASDAQ:  PBCT), a diversified financial services company with over $39 billion in assets. People’s United Bank, founded in 1842, is a premier, community-based, regional bank in the Northeast offering commercial and retail banking, as well as wealth management services through a network of nearly 400 retail locations in ConnecticutNew YorkMassachusettsVermontNew Hampshire and Maine.

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