Perry Ellis International slips on new CMO
Steve’s breakdown: Lisa Z. Kauffman is the new CMO. Past brands she’s worked on include Celebrity Cruises, Macy’s Florida & The Walt Disney Company. Their number is 305-592-2830.
MIAMI, FL: Perry Ellis International, Inc. has appointed Lisa Z. Kauffman to the position of executive vice president and chief marketing officer, effective immediately. Kauffman will lead the global marketing organization, continuing to build the company’s brands. She will be responsible for overseeing and executing all marketing strategies, brand management, consumer insights and creative strategies.
Most recently, Kauffman was the CMO at Celebrity Cruises. She was previously the senior vice president of marketing for Macy’s Florida and served in several roles with The Walt Disney Company.
“We are delighted to welcome Lisa as our new chief marketing officer,” said Oscar Feldenkreis, president and CEO of Perry Ellis International. “With her outstanding marketing background and understanding of the changing world in marketing facing brands today digitally versus traditionally, as well as her industry knowledge and visionary leadership style, I am confident she will take our brands to the next level.”
“Perry Ellis International has an amazing portfolio of world-class apparel lifestyle brands backed by a very loyal and valued global consumer base,” said Kauffman. “I am excited and proud to have the opportunity to positively impact Perry Ellis International’s future success and continue making our brands desired by consumers globally.”