Pet insurance company has new CMO & COO

Screen Shot 2015-11-11 at 9.02.04 AMSteve’s breakdown: Why isn’t this category bigger? I’ll tell ya – bad advertising. Call these two new folks and them on the right track.

SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP) a fast growing direct-to-consumer, monthly subscription business that provides medical plans for cats and dogs, announced today, November 9, 2015, the promotions of Ian Moffat to the position of Chief Operating Officer and Margi Tooth to the position of Chief Marketing Officer.

Commenting on the appointments, Trupanion CEO, Darryl Rawlings said: “At Trupanion, we seek leaders who have developed a deep knowledge of not only Trupanion, but also of the broader animal health category, including the needs of pet owners and veterinarians. For this reason, we are champions of promoting from within, as demonstrated by these promotions. Both Ian and Margi have proven their capabilities in running their departments efficiently and innovatively.”

Margi Tooth joined Trupanion in 2013 as the Vice President of Digital Marketing. Following her exceptional performance and leadership in that role, she was promoted to Head of Marketing. Prior to Trupanion, Margi acted as the Marketing Manager of Ecommerce and Brand Strategy at Allianz Insurance.

“Since joining our team in 2013, Margi has risen to every challenge and distinguished herself. In June, Margi took over as our acting Chief Marketing Officer on an interim basis. As we recently announced, our membership subscriptions increased dramatically during the third quarter and Margi was a big part of that success. I’m thrilled with the performance of the Marketing Team under Margi’s direction and leadership. As with Ian, this was simply another situation where the change in title has already been earned and I’m excited about the future of our marketing efforts under Margi’s leadership,” Rawlings added.

As Chief Marketing Officer, Tooth will lead the organization’s overall marketing and brand building efforts in addition to channel marketing and business development initiatives.

Source: Company press releaseg

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