Petrus Brands Names Former Darden Restaurants & Coca-Cola Marketing Executive as EVP of Marketing

Steve’s breakdown: I’m glad someone is doing something today. WOW! It’s dead out there. Anyway, the new VP of marketing is a big brand executive so look for here to make big moves with both brands.

ATLANTA, GA: Petrus Brands, parent company of Shane’s Rib Shack, a national barbecue concept and Planet Smoothie, a national smoothie concept, announces today that Gloria Garrett has been named Executive Vice President of Marketing. In this position, Garrett will lead all strategic marketing efforts including brand management, consumer insights, field marketing, growth initiatives, and all national integrated marketing including advertising and public relations.

“Gloria has one of the best food and beverage pedigrees I have seen in the industry,” explains Chris Morocco, CEO of Petrus Brands. “It says a great deal about the potential of our brands to secure a talent like Gloria and it couldn’t come at a better time, as we continue to expand the Shane’s Rib Shack and Planet Smoothie brands. We have exciting work in progress and anticipate a strong finish in 2011.”

A seasoned veteran in the marketing and foodservice arena, Garrett has worked directly with national restaurant concepts, most recently as senior vice president of brand management for Olive Garden, a unit of Fortune 500 casual dining leader Darden Restaurants. In addition to her position at Darden Restaurants, Garrett has held executive marketing and branding roles with The Coca-Cola Company, Microban International, Revlon and Mars, Inc.

Garrett has a track record of building enduring brands, developing talent and creating growth infrastructure across categories, domestic and international. Professional expertise includes global brand management, organization development, and piloting profit-driving innovation to add consumer and enterprise value.

“It’s an exciting time to join an emerging franchisor like Petrus Brands,” says Garrett. “We have two brands with enormous potential, a strong management team and committed investors. Shane’s has a dynamic leader in Shane Thompson and Planet Smoothie is in an increasingly important healthy foods segment that’s gaining consumer mindshare. I believe we are well positioned to do great things.”

Garrett holds an M.B.A. degree from The Wharton School at the University of Pennsylvania and a Bachelor of Arts degree from the University of Michigan. For more information regarding Petrus Brands, visit the website at www.petrusbrands.com .

About Petrus Brands Petrus Brands owns and operates two of the restaurant industry’s most dynamic food and beverage concepts, Shane’s Rib Shack and Planet Smoothie. Acquired from Raving Brands in 2009, Atlanta-based Petrus Brands specializes in franchising, operations, branding, marketing and business development for Shane’s Rib Shack and Planet Smoothie. To learn more about the Petrus Brands concepts, visit www.shanesribshack.com and www.planetsmoothie.com .

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