Porsche Hires New Marketing VP for US
Steve’s breakdown: This successful automotive marketing executive brings strong customer and dealer focus which could mean more local marketing.
ATLANTA, GA: Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta.
Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth largest Porsche sales region globally.
As Director of Marketing he was responsible for developing award-winning sales, marketing and product launch programs in 20 markets, including the United Arab Emirates (UAE), Kuwait, South Africa, Saudi Arabia and Qatar. The region has experienced strong growth, expanding by 20 percent in 2010.
“During his tenure, Andre oversaw the introduction of major new Porsche model lines, Porsche Centre dealerships and new dealer systems and technologies across multiple markets,” said Detlev von Platen, President and CEO of Porsche Cars North America. “His achievements significantly increased both volume and segment share. He also created and implemented new experiential consumer marketing programs, built on Porsche heritage and motorsports assets. With this experience in a fast-paced, growing market, he will be an excellent addition to the PCNA team.”
A racing enthusiast, Oosthuizen also brought a new regional racing series to life, the Porsche GT3 Cup Challenge Middle East. He is skilled in creating innovative marketing strategies and initiatives that speak to diverse consumer needs.
Oosthuizen has devoted his entire career to the automotive industry. Prior to joining Porsche AG in 2007, he served in marketing management positions at Ford Southern Africa as well as Volvo Car South Africa.
Oosthuizen (39) will move from Dubai to Atlanta with his family that includes his wife and two children. He received his Bachelor of Honours Degree in Marketing Management from the University of Johannesburg, South Africa. He will start his new position on Monday, September 26, 2011.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.