Steve’s breakdown: Whether you agree with the idea or not, there’s a huge market out there for this kinda stuff and these folks look to be the ones going for it with their new CMO and GM. Jump in.
EMERYVILLE, CA: Art.com, Inc., the world’s leading online destination for home décor and wall art, has appointed Lisa Sullivan-Cross as Chief Marketing Officer and Larissa Pommeraud as General Manager of Emerging Businesses, a newly announced business unit that will drive innovation for the company. The new hires reflect the organization’s strategic shift towards building growth as well as fostering a global brand presence, spearheaded by Art.com, Inc. CEO, Kira Wampler, who recently joined the executive team last December.
“We’re especially proud to fortify our executive team with skilled and dedicated leaders as we ramp up for the company’s next stage of growth,” said Kira Wampler, CEO of Art.com, Inc. “Lisa and Larissa are passionate about driving innovation and have a proven track record of success and results. I’m excited to welcome both women to the Art.com management team as we bring art and inspiration to significantly more customers around the world.”
Sullivan-Cross most recently served as Vice President of Growth and Brand Marketing at Pandora, and brings deep brand building and growth marketing expertise to fuel Art.com’s marketing and communications strategy. In her previous post, Sullivan-Cross led a large-scale rebrand and developed launch marketing campaigns for Pandora Plus, Pandora Premium, and more. Sullivan-Cross also founded Pandora’s growth marketing discipline, leading a team that drove double digit growth in unique users, engagement and subscribers amidst intense competitive pressures. In her new role with Art.com, Inc., Sullivan-Cross will oversee all marketing and communications initiatives for the company’s business units.
“I’m honored to join the Art.com, Inc. team at such an important time in its growth,” said Sullivan-Cross. “I look forward to leveraging my expertise to lend a fresh perspective to help position Art.com as a prominent lifestyle brand in the e-commerce space, while creating an engaging narrative to inspire consumers to make a personal connection to art.”
Prior to joining Art.com, Inc., Pommeraud served as Head of Strategy and Corporate Development at StubHub, where she spearheaded the growth of the company’s global footprint from four to 48 countries by leading two major acquisitions abroad. In addition to driving geographic expansion for StubHub, Pommeraud also helped transform StubHub from a ticket reseller into a valued live event industry partner. Pommeraud brings her knowledge of strategic partnerships and business development to her new role as GM of Emerging Businesses, where she will focus on Art.com’s growing B2B business.
“I’m eager to take on this new role and be a part of Art.com’s vision to make art more accessible to consumers,” said Pommeraud. “I especially look forward to collaborating with this inspiring executive team and incubating new revenue streams as we grow this new business unit.”
With more than 17 million customers in 120 countries worldwide, Art.com, Inc. is the world’s largest online retailer of high-quality wall art and home décor. The company offers the world’s largest selection of handpicked art images, as well as custom framing, specialty printing, and interactive visualization tools, ultimately enhancing the way art is experienced and consumed.
Art.com is the world’s leading online destination for experiencing and buying high-quality wall art. Offering the largest selection of handpicked art images, as well as custom framing, specialty printing, and interactive visualization tools, Art.com helps everyone explore, experiment with and express themselves through artwork—and have fun doing it. Art.com is forever leading the way art is experienced and consumed—through service, technology and craftsmanship—to help people find art they love so they can love their spaces more. A division of Art.com, Inc., Art.com is based in Emeryville, Calif.
With more than one million images, AllPosters is a one-stop destination for posters, art prints, murals, stand-ups and other visual items to suit all styles and budgets. Founded in 1998, AllPosters has since helped customers worldwide celebrate and share personal interests, life-long passions and of-the-moment obsessions with posters and other fun products. The online selection includes everything from art prints by classic masters to the latest images in pop culture. AllPosters lets customers personalize their art with high-quality custom framing and mounting services. A division of Art.com, Inc., AllPosters is based in Emeryville, Calif.