Realtor.com promotes CMO
Steve’s breakdown: Though the “Find it First” campaign has been sucessful, the creative could use some help. And now with her new found power, Barbara O’Connor can hire a new ad agency.
SAN JOSE, CA: Move, Inc., the leader in online real estate and operator of realtor.com®, today announced that Barbara O’Connor has been named chief marketing officer, elevating her role at Move. O’Connor will continue to lead Move’s marketing efforts as well as oversee Move’s “Find It First” brand campaign, an integrated program that launched in March.
“Since joining our team in 2012, Barbara has been truly instrumental in strategically creating and executing our marketing efforts at Move, especially with the ‘Find It First’ campaign,” said Steve Berkowitz, chief executive officer of Move. “Barbara has built an A-list team of marketing professionals, many of whom have followed her from her previous roles at top tier brands. We are lucky to have someone of Barbara’s caliber at Move.”
Under O’Connor’s leadership, the marketing team has dramatically increased the company’s share of voice in tier one media outlets and social channels. Additionally, the brand campaign has increased engagement with new and existing audiences and advertising clients. Formerly executive vice president at Move, she will continue to lead the overall strategic brand vision of the organization and marketing initiatives. A 25-year marketing veteran, O’Connor remains in charge of Move’s integrated efforts, leading business-to-consumer and business-to-business marketing communication teams for Move’s brands and websites.
In her past role at Yahoo!, O’Connor led marketing for the Yahoo! Commerce and Media properties and was responsible for major initiatives that drove increases in revenue, mobile app downloads, online audience reach and engagement and overall reputation. O’Connor also led marketing at companies such as Apple, Netscape Communications Corporation and OnLive! Technologies.
About Move, Inc. Move, Inc. (NASDAQ: MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead®; and TOP PRODUCER® Systems. Move, Inc. is based in San Jose, Calif.