Rebox fights uphill battle with new CMO
Steve’s breakdown: The new guy has retail issues, “shelf space” issues & technology issues. It’s going to be a tough job so you might as well pitch your ideas.
CHICAGO, IL: Redbox, America’s leading destination for affordable new release movie and video game rentals, today announced the appointment of Ash Eldifrawi as the company’s Chief Marketing and Customer Experience Officer.
“Ash will drive our go forward customer experience, marketing vision, and execution for the brand by leveraging our unique position at the intersection of retail, consumer engagement and home entertainment,” said Galen Smith, CEO of Redbox. “We’re thrilled to add Ash to the Redbox team.”
Mr. Eldifrawi brings nearly 20 years of senior marketing, CX and general management experience across high-tech, digital, e-commerce, consumer packaged goods, and telecommunications industries. Prior to Redbox, he served as Chief Commercial Officer at Gogo, where he joined in 2010 after serving as CMO at Hayneedle. Earlier in his career, he served as director of brand advertising at Google, and also spent time at Wrigley and in management consulting at McKinsey & Company.
Mr. Eldifrawi’s role is comprehensive of all functions of marketing including digital marketing, advertising, brand, loyalty programs, CRM, promotions, retail marketing, marketing communications/PR, and creative services. He will report to Mr. Smith.
Redbox is the nation’s leading movie rental destination that averages more than one million rentals per day, and makes its way to about 25 million homes every quarter with the company’s iconic red movie and game cases. For more information about Redbox, visit: http://about.redbox.com.
With more than 5 billion rentals to date, Redbox is America’s leading destination for affordable new release movie and video game rentals. Redbox offers DVD, Blu-ray Disc® and video-game rentals through the nation’s largest network of more than 40,000 conveniently located, self-service entertainment kiosks. For more information, visit www.redbox.com.