RIT brings in first CMO

Steve’s breakdown: This is Rochester’s first CMO and that makes us feel there will be more changes. As of right now, they do not utilize outside marketing or PR services.

ROCHESTER, NY: Rochester Institute of Technology has a new position that is a first for the university as part of its 2025 strategic plan. Leaders announced their selection for the post on Friday.

John Trierweiler is RIT’s first chief marketing officer.

Trierweiler, who began in the role this month, is responsible for creating and implementing a coordinated marketing and branding strategy for the university.

He has more than 30 years of experience in marketing and advertising, working at companies such as Time Warner Cable, Bumble Bee Seafoods Co. and H.J. Heinz.

“John was chosen after a nationwide search, and we are really pleased to have someone of his caliber and experience join our leadership team,” said RIT President Bill Destler. “Our new chief marketing officer will be instrumental in helping RIT continue to raise its profile as a great world university whose academic portfolio, research agenda and educational model align with the shifting needs of a complex planet.”

The Carnegie Classification of Institutions of Higher Education changed RIT from “Masters—Comprehensive” to “Doctoral University—Limited Research Activity,” a change that occurs when a university graduates more than 20 Ph.D. degrees per year, which RIT officials said the university proudly exceeded in recent years.

“The RIT brand has a great story to tell, a university that is producing highly qualified, well-prepared graduates and conducting groundbreaking research that is making a difference in the world,” Trierweiler said. “I am looking forward to helping the university further advance that brand on a national and international stage so that we can continue to grow and attract and retain the best and brightest students, faculty and staff.”

Prior to joining RIT, Trierweiler was chief marketing officer for the Ross School of Business at the University of Michigan. Under his tenure, the school was able to increase its worldwide rankings, officials said, adding that development fundraising efforts and applications also increased.

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