Steve’s breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I’m old) And I suspect there might be some consolidation in the years coming. Might as well dig in now so you don’t miss it.

SAN FRANCISCO, CA: Riverbed Technology RVBD -0.44% , the performance company, today announced that David Greene joined the company as chief marketing officer (CMO) to lead the global marketing organization. Greene brings more than 20 years of executive and hands-on experience in all facets of technology marketing. In his capacity as CMO, Greene will drive the go-to-market strategy for the growing Riverbed(R) product portfolio and support Riverbed’s goal to drive revenue growth with an enhanced focus on customer engagement, strategic alliances and brand development.

“As Riverbed delivers on its performance platform promise, we’ll look to David to ensure that we are communicating the value of our solutions to global organizations that encounter performance challenges across their IT infrastructures. He brings in-depth marketing experience in enterprise technology, specifically cloud, in both small and large companies, which we know will suit us well in our endeavor,” says Eric Wolford, executive vice president and GM, Products at Riverbed. “Our investment in this new position reflects the company’s commitment to increase customer engagement and enhance alliances as critical engines of growth, brand awareness and customer satisfaction.”

Organizations worldwide depend on Riverbed to understand, optimize and consolidate their IT infrastructure through solutions that overcome performance issues caused by distance, distributed computing, and ever increasing volumes of data. The Riverbed performance platform provides a broad portfolio of performance solutions, including WAN optimization, edge virtual server infrastructure (edge-VSI), application-aware network performance management (NPM), application delivery, web content optimization (WCO), and cloud data protection for backup and disaster recovery.

“Riverbed has grown to become an IT solutions company with a broad portfolio of products that meet the needs of global organizations. As Riverbed expands into new markets and offers solutions for new buyers our go-to-market strategy needs to expand well,” said Greene. “It is my goal to help drive Riverbed’s multi-product performance solutions and messages out to the marketplace, at the same time elevating Riverbed’s visibility as an IT industry leader.”

Prior to joining Riverbed, Greene served as vice president of worldwide marketing for BMC Software’s $2B portfolio of IT management software businesses. Prior to BMC, he held a number of executive marketing positions at Active Reasoning, a pioneer in data center automation, Exodus Communications, HiFive.net, and Hewlett-Packard Co. (HPQ). Greene holds bachelor’s degrees in architecture and computer science from the University of California, Berkeley.

“I have been particularly impressed by the loyalty and enthusiasm of Riverbed’s customers. It is exciting to join a company that is delivering innovative solutions that customers really care about, with a track record of growth and customer success to prove it. I am looking forward to introducing new customers to what Riverbed has to offer,” added Greene.

About Riverbed Riverbed delivers performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives such as virtualization, consolidation, cloud computing, and disaster recovery without fear of compromising performance. By giving enterprises the platform they need to understand, optimize and consolidate their IT, Riverbed helps enterprises to build a fast, fluid and dynamic IT architecture that aligns with the business needs of the organization. Additional information about Riverbed RVBD -0.44% is available at www.riverbed.com.

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