Safety company has new CMO & needs new creative
Steve’s breakdown: It’s a good time to introduce the agency to ADT. Their advertising is uninspired and they have a shiny new CMO. Go get’em!
ADT uses two email formats: (F)(Last)@ADT.com and [email protected]) so use both in a BCC email.
BOCA RATON, FL: DeLu Jackson has joined ADT as Chief Marketing Officer to lead customer acquisition, marketing and advertising. Jackson brings with him a wealth of consumer marketing experience rooted in data and digital strategies developed while he was at Conagra Brands, Kellogg Company, McDonald’s and other brands.
Jackson will lead marketing for ADT during a period of significant company transformation, activating important partnerships, such as ADT | Google, focusing on subscriber growth and delivering excellent customer experiences.
“We’re thrilled to bring DeLu into the ADT family during a time of significant transformation as we prepare our next generation ADT | Google smart home security offering, roll out expanded e-commerce capabilities and re-examine the ADT customer journey from top to bottom,” said Keith Holmes, Chief Revenue Officer of ADT. “DeLu shares our passion for building a customer-focused organization, driven by data, and relentless in protecting and connecting people to the things that matter most.”
“ADT is something of a paradoxical brand; it’s 147 years old, but it’s innovating new products and services today like you would expect from a startup,” Jackson said. “To serve this brand as CMO is a unique opportunity to both steward the most trusted brand in home security and ride this incredible wave of change, super-serve our customers and contribute to the growth engine the ADT leadership team has set in motion.”
ADT makes life safe and simple at home, work and on the go, delivering security and smart solutions to more than 6 million families and businesses. ADT has partnerships with Google, Lyft, D.R. Horton and a national network of more than 5,000 ADT smart home professionals providing in-home service and installation for smart home security systems.
In addition to its trusted and well-known professional installation, ADT offers DIY smart home security systems through e-commerce and retail locations nationwide. ADT customers can choose either professional installation or DIY and have peace of mind knowing ADT’s professional monitoring helps save lives, protect homes and secure businesses.
ADT recently released new mobile security services under the SoSecure by ADT brand, adding to successful applications in wearables, rideshare and gig economy services to help protect and connect even more people while they are on the go with end-to-end protection solutions.